Most people when marketing their profiles often only go for the likes and views and often most people aren’t focused onto comments and they do not realize that comments on a post are like reviews on site and they are one of they biggest social proofs that is often neglected but plays a very important role in the development of a fan base.

These comments will help you out in having a direct impact of one’s credibility which is a must have for developing a social proof. It builds up trust as when customers see that people have faith in your brand it creates a Halo effect around your image. And ultimately this can lead you to more faithful customers and fans that can help you make more profit.